About me I am Justin van den Berg, holistic breathing coach & trainer, ice bath trainer, and owner of the company Primal Focus since 2020. Primal Focus is located in Hilversum where I give individual sessions, as well as group workshops and training. In addition, Primal Focus provides training & workshops on location at companies and events. In my work as a breath & holistic coach, I help people to connect deeper with their own strength and inner peace. Through my years of practice of various breathing and cold water techniques, I have discovered an unprecedented power within myself and experienced how enriching it is to be more connected to it. It is my mission to help more people connect with the power of our true nature. ​ My unique approach is a combination of breathing techniques, holistic coaching, and exposure to ice-cold water to help you find inner peace and relaxation, improve performance, and live your unique life to the fullest.